Cowboy Action Shooting (CAS) has become one of the fastest-growing shooting sports due to several factors that make it unique and appealing to a wide range of participants.

Choice Ammunition is deeply rooted in this culture and saw the need many years ago to produce a round of ammunition unlike any other on the commercial market, known as Cowboy Choice Ammunition. Here, we meticulously hand-load ammunition that offers very low recoil and muzzle flip, it is consistent, accurate and highly dependable. We also represent the era, with old west packaging and our “Wells Fargo” bulk bag of ammunition. 

Cowboy Choice Ammunition is loaded with our wholly owned “Chey-Cast Bullets” brand, manufactured right at our facilities in Victor, Montana. These bullets are coated and heat-set with Hi-Tek Supercoat, which totally encapsulates the lead cast bullet- providing an extremely clean shooting, non abrasive round.

Cowboy Choice Ammunition is honored to be the one and only Affiliated Merchant that manufactures cowboy action ammunition for SASS members. 

SASS was Founded in 1987, and promotes and preserves the heritage of the Old West through competitive shooting events that focus on firearms and costumes from the late 19th century. 

• SASS Memberships: SASS members, known as “cowboys” and “cowgirls,” receive a unique alias, a SASS badge number, and a subscription to the organization’s official magazine, The Cowboy Chronicle. Members are part of a global community that shares a passion for the Old West and CAS.
• The Single Action Shooting Society (SASS) is the cornerstone of Cowboy Action Shooting, providing the structure, community, and events that make the sport accessible and enjoyable for enthusiasts around the world. By combining competitive shooting with a deep appreciation for the history and culture of the Old West, SASS continues to grow and attract new members who are eager to embrace the cowboy way of life.

Cowboy Choice Ammunition supports and sponsors matches and events around the country. We are also primary sponsors of many territorial events and state championships, including one of our favorites; the Arizona State Championships held in Tombstone, AZ, known as “Bordertown”. We are also dedicated to play a key sponsorship role in the World Championships and some 1,000 shooters- “End of Trail”, held at the Ben Avery Shooting facilities near Phoenix.

Here are some of the key reasons for the popularity and growth of this sport, and why Cowboy Choice Ammunition supports it unconditionally:

1. Immersive Historical Experience

• Western Theme: CAS offers a nostalgic and immersive experience by transporting participants back to the Old West. Competitors dress in period-appropriate costumes, often inspired by iconic cowboy figures, and use firearms that are replicas of those from the late 19th century. 
• Authenticity: The sport emphasizes authenticity, with participants required to use single-action revolvers, lever-action rifles, and side-by-side shotguns, all reminiscent of the cowboy era. This dedication to historical accuracy enhances the experience and attracts those interested in the heritage of American frontier life.

2. Social and Community Aspect

• Friendly Environment: Cowboy Action Shooting is known for its friendly, inclusive, and family-oriented atmosphere. Competitors of all ages and skill levels are welcomed, making it a sport that families can enjoy together. The community spirit is strong, with participants often forming lasting friendships.
• Social Events: Matches and competitions often include social gatherings, barbecues, and themed events that reinforce the camaraderie among participants. The sense of community and shared passion for the Old West culture contribute to the sport’s growth.

3. Competitive Challenge

• Variety of Skills: CAS challenges participants to master a variety of shooting skills. Competitors engage targets with different firearms in scenarios that mimic situations from the Old West. The need for accuracy, speed, and the ability to transition between different types of firearms keeps the competition dynamic and engaging.
• Scenario-Based Shooting: The sport often includes creative and elaborate scenarios that require participants to navigate obstacles, shoot from cover, and engage targets in specific sequences. This variety keeps the competition exciting and tests a wide range of shooting abilities.

4. Accessibility

• Wide Appeal: CAS is accessible to a broad audience, from experienced shooters to beginners. Many clubs offer introductory classes and loaner gear, making it easy for newcomers to get involved. The emphasis on fun and participation over winning encourages more people to try the sport.
• Safety Focus: The sport places a strong emphasis on safety, with well-defined rules and procedures that ensure a controlled and secure environment. This focus on safety makes it appealing to families and individuals who may be new to shooting sports.

5. Customization and Creativity

• Personal Expression: The sport allows for a high degree of personalization in costumes, gear, and even aliases, which competitors use to enhance their cowboy personas. This creative aspect appeals to those who enjoy role-playing and adding a personal touch to their involvement in the sport.
• Firearm Customization: Participants often customize their firearms to improve performance and match their personal style. This aspect of the sport attracts gun enthusiasts who enjoy tinkering with and enhancing their equipment.

6. Growing Popularity of Western Culture

• Cultural Influence: The enduring popularity of Western films, TV shows, and literature has kept the cowboy mythos alive in popular culture. This cultural influence helps draw new participants who are inspired by the iconic imagery of cowboys, outlaws, and lawmen.
• Media Exposure: Cowboy Action Shooting has gained visibility through media coverage, documentaries, and online content, which has introduced the sport to a broader audience. As more people become aware of CAS, its appeal continues to grow.

Conclusion

Cowboy Action Shooting’s rapid growth can be attributed to its unique blend of history, community, competition, and creativity. Cowboy Choice Ammunition is honored to play such a large role with shooters that depend on our products to participate, both  loaded ammunition as well as components, including our Chey-Cast Bullets– for those that roll their own!. This sport offers an experience that goes beyond traditional shooting competitions, allowing participants to immerse themselves in a bygone era while enjoying the camaraderie of like-minded enthusiasts. Its accessibility, combined with the ongoing fascination with Western culture, ensures that Cowboy Action Shooting will continue to attract new participants and thrive as a dynamic and exciting sport. We, at Cowboy Choice Ammunition, and Chey-Cast Bullets are dedicated to assisting in recruiting, educating and supporting this tremendous sport any way we can!